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As prices fall, urge grows to
lock in those prices rises
. . . looking carefully at Texas market
Customers are a lot more receptive to locking in power contracts now
than they were just three months ago, Legacy Group CEO John Elder told
us.
What's the outlook for the Texas C&I power market?
Texas boasts one of the most successful C&I markets in the country. But what's the future for the C&I market?
A panel of experts told Restructuring Today their views on the market's outlook on a September 90-minute audio conference, now available on CD.
Click here for details
"I appreciated having Commissioner Smitherman on the panel, which greatly increased [the events] credibility."
-- Peter Schaub, Pepco Holdings, Washington, DC
He runs a Houston energy
management and consulting firm.
Customers have seen how
volatile and painful the market can be, Elder explained.
They were open to greater
hedging at the end of last year, he added.
But locking in contracts
based on record natural gas prices made it a too-bitter pill to swallow
for some customers.
Customers now have a gift as gas prices have fallen about $8
since December.
That's prompted a lot
of buying, but with the new understanding that power has to be managed
-- not simply bought.
Elder's firm has always
stressed marketers' credit risks with customers before picking a supplier.
That hasn't always been
popular with customers who are attracted by introductory, low offers.
Warnings about counter-party
risk typically fell on deaf ears, Elder observed.
But several notable exits
from the Texas market in the past few months -- and the expensive POLR
drops that came with them -- have put credit risks at the front of customers'
minds, Elder said.
Elder is watching closely the Texas
Energy Professionals Assn (TEPA) -- the new group designed to set standards
for ABCs (RT,
3/16).
Anything that educates customers
is good, Elder said.
They key is making sure
that the message is effective and that the full story of competition
is being told.
Elder praised Houston Mayor Bill
White's plan to promote shopping and educate customers about savings
from competition (RT,
3/8).
For Elder, everyone in the
competitive power industry has the job to make sure customers understand
how they can benefit from open markets.
Otherwise, customers are
going to feel victimized -- and open to rolling back competition.
ABCs need to do a better
job of getting their views out before the PUC and ERCOT, he added.
ABCs are the closest stakeholders
to customers, Elder reminded.
Estimated meter reading
is a particularly troubling challenge for ABCs, he explained.
Bills based on estimated
use should be clearly labeled, he insisted, because it's a "headache"
for ABCs to figure out whether they are estimates or not.
Imagine how hard it is,
then, for the average customer, he added.
Getting information from
retailers can be tough for ABCs, Elder added, leaving ABCs guessing
about the accuracy of bills.
Originally published in Restructuring
Today on March 20, 2006
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GCPA's FutureGen*erations - New Pieces to the Puzzle
When:
04/05/06 - 04/06/06
Where: The Woodlands Waterway Marriott
www.gulfcoastpower.org/default/s06brochure.pdf
NEM 2006 National Energy Restructuring Conference
When: 04/25/06 - 04/26/06
Where: Marriott at Metro Center
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UTC TELECOM 2006
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www.UTCTELECOM2006.utc.org
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