Brent Moore taking SaveOnEnergy.com
to New York soon

He's confident that he'll add New York residential shopping -- power and natural gas -- to the website by the first quarter of next year.
Rules of the road for California’s new ISO market-IV
Nov 15 audio conference

FERC liked California’s efforts to get a market going in the Golden State and thus gave the design a quick turnaround but pointed to some important caveats.  The Calif ISO has appointed Charles King as vice president of market development and program management. He’s the guy charged with getting the program going.  Join King along with Gary Ackerman from the Western Power Trading Forum and Nora Mead Brownell to learn the details of the program and ask the panelists your questions ... click here for details.         He's going to focus first on residential shopping, then target brokering and consulting services to big C&Is.
        He's president and founder of SaveonEnergy.com (RT, 8/11), an online clearinghouse Moore wants to become the LendingTree.com (the home mortgage site) of retail energy sales.
        "We're growing," Moore told us.
        The website now offers power choices for Texas customers.
        Shopping through his site has risen "considerably" since redesigning and relaunching the portal in August.
        Growth has been faster than expected, he noted.
        He's opening an office in Houston to go with his Dallas headquarters to give his firm a deeper reach into South Texas.
        He started the firm by catering to big C&Is then branched into the mass market with his online portal last year.
        The New York shopping portal will have the same address and will use the same approach to give customers offers and information.
        Moore lists several marketers' offers on his site to give customers' a complete view of the market but only recommends a handful of products to customers.
        He picks what he sees as the best of the breed across different product types -- the best fixed plans, the best variable plans and best green plans.
        In Texas he typically recommends about five products.
        He may limit his recommendations in New York to start as he weighs marketers' offerings there.
        Moore has seen big interest from New York marketers about participating on his site.
        September's business has exceeded his expectations, he told us.
        Moore hasn't seen the shopping slowdown he typically sees in the fourth quarter.
        He attributes that to greater aggression from marketers as the clock ticks toward the end of the price to beat in Texas.
        High summer bills have driven customers into the market as well and he thinks SaveOnEnergy's brand recognition is growing.
        Moore has been advertising heavily with the end of the price to beat looming.
        He has a good sense that incumbents are getting ready to unveil a lot of new products and strategies, he told us.
        It's not going to be a tidal wave, he added, but it's an exciting time to be a player in Texas.
        Originally published in Restructuring Today on September 25, 2006