The Outlook for the Texas Mass Market

AUDIO CONFERENCE ON CD
Presented on May 30, 2003

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All eyes are on Texas.  Will it be a shining example or another Pennsylvania?

California set back the freedom to shop by five years or more, Texas has the potential to erase the damage.

The Texas market has the potential to be huge - almost 1000 miles from top to bottom and 1000 from the Sabine River to New Mexico - and it could very well be the first to succeed in providing the public and industry with lower prices, innovative offers and exponential technological development.

Hear the outlook of the Texas mass market from Texas PUC Chairman Rebecca Klein, the big retail decision maker in Texas; Centrica, North America's leading energy marketer, top Texas executive Don Whaley, and a new Texas power retailer, CEO Neil Leibman of Gexa Energy, on this 90-minute audio CD.

Find out answers to these vital questions

• Is the Texas market structure the right one?

• Is the price to beat set properly? Will it attract marketers?

• How hard is it to switch suppliers right now?

• What's the acceptable level of switching error?

• Can a smaller marketer without deep pockets mane money in Texas?

• What happens if a multi-national marketer buys the utility?

• Can a new, smaller firm add 1000 new customers/week?
(without a telephone barrage?)

• What is the biggest challenge to the mass market today and what should be done about it?

• What can be done about the credit crunch and it's impact of retail electricity?

Rebecca Klein

Rebecca Klein was appointed on June 27, 2001 by Governor Rick Perry as a Commissioner of the Texas Public Utility Commission.  On May 17, 2002 she was appointed Chairman of the Texas Public Utility Commission by Governor Perry.  Prior to her appointment as Commissioner, Rebecca was a consultant with KPMG Consulting, heading the development of the company's Office of Government and Industry Relations headquartered in the Washington, DC area.

Rebecca Klein has had a substantial career in public service.  From 1999 to 2001, she served as a Policy Director for then-Governor George W Bush, engaging in a variety of statewide issues and projects in the areas of telecommunications, energy, technology and banking.  Prior to working for George W Bush she worked at the Public Utility Commission of Texas between 1997-1999 as a Senior Attorney in the Office of Policy Development.

Rebecca moved to Texas in 1997 from Washington, DC, where she had lived for eight years. While in Washington, she first worked for the Secretary of the Air Force, in the Legislative Liaison Office.  From January 1989 to January 1992, Rebecca worked at the White House under President George W Bush, as Associate Director for National Security in the Office of Presidential Personnel.  After her three-year tenure at the White House, Rebecca worked as Assistant to the Director of the US Trade & Development Agency, where she oversaw accounts at numerous multilateral banks.

Rebecca is a Major in the U.S. Air Force Reserve.  She was awarded the National Defense and Southwest Asia Service Ribbons for her service in Saudi Arabia during Desert Shield/Desert Storm

Rebecca graduated from Stanford University with a BA in Human Biology.  She received her Masters in National Security Studies at Georgetown University, and earned her JD at St Mary's University in San Antonio, Texas.

She is married to Dale Klein, Assistant to the Secretary of Defense for Nuclear, Chemical and Biological Programs.

Don Whaley

Don Whaley is Senior Vice-President, South Region, of Direct Energy Marketing Limited, the principal North American subsidiary of Centrica plc, a UK based company that is the market leader in energy, home services, telecommunications, roadside assistance and financial services.

Whaley is a member of the Direct Energy Executive Committee and is responsible for managing the company's entry into gas and electric retail markets in the southern United States.  He also manages merger and acquisition activities specific to those markets.

Prior to joining Centrica, Whaley was Vice President at Coral Energy, where he was responsible for term sales of power from equity and contracted generation; securing new supplies through tolling and development; and creating joint venture marketing and development relationships with cooperatives, municipalities, and small investor-owned utilities.

Whaley also previously served as Vice President of TXU Energy Trading Company, where he was responsible for the wholesale marketing of gas, asset management and structured finance activities, as well as the management of TXU's Canadian affiliate. He is also a member on the ERCOT Board of Directors.

His early career encompassed various senior management positions with utility and gas pipeline development businesses, focusing on mergers and acquisitions, development activities, marketing and systems.

Whaley holds a Bachelor of Business Administration Degree from the University of Texas at Austin, where he graduated in 1981.

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